'Take A Step' campaign officially launched
By Will Richter
Fair Trade groups challenge Canada to reach 150,000 Fair Trade Steps in 2012.
Fair Trade groups across Canada are calling on Canadians to think differently about what they buy this year—and then act together to change the status quo. May 1 marks the official launch of the national “Take A Step” campaign, which aims to register 150,000 individual Fair Trade “steps” in Canada over the coming year.
Coinciding with the annual Fair Trade Fortnight—a national celebration of Fair Trade that will see events taking place across the country May 1-15—the Canadian “Take A Step” campaign joins an international movement that has seen over 550,000 “steps” registered in the U.K. alone.
“This campaign is a chance for people to see the kind of impact even small steps can have,” says Sean McHugh, executive director of Fair Trade Vancouver. “Something as simple as buying one Fair Trade banana becomes significant when 150,000 other people are doing the exact same thing. It’s a step that could have a huge impact on the lives of producers and their families in the developing world, and this campaign is trying to help people to see that.”