Media Coverage of Fair Trade Explodes
Since Vancouver became the first major city in Canada to achieve Fair Trade Town status, press coverage of Fair Trade has exploded in Metro Vancouver and across the country.
Cadbury’s recent decision to convert Dairy Milk to Fair Trade has also helped the media take notice of the rising popularity of Fair Trade products over the summer.
Below is a list of press coverage of Fair Trade and Fair Trade Vancouver’s Work since May, starting with the most recent:
August Articles
BC Catholic, Theology of Coffee, Andrew Conradi, August 30th
The Province: “Fair-trade goods in demand,” August 19th, 2010
Globe and Mail: "How do you know it's fair trade?" August 18th, 2010 (Fair Trade Vancouver Featured)
Globe and Mail, "The roots of what we consume," August 18th, 2010
Vancouver Metro: "Make Fair Trade your trade" August 16th, 2010
Toronto Star, Fair Trade Fans set sights on Toronto, August 14th
(Fair Trade Vancouver featured)
Vancouver Sun: "Fair Trade goes mainstream," August 12th, 2010
(Also in the Province as "Idea, and money, spreads")
Fair Trade Vancouver Promoting Fair Trade and the Projecting Change Film Festival
Fair Trade Vancouver on Shaw Urban Rush, July 16th
Fair Trade Vancouver on the BC Global Morning New, July 15th
Early Edition with Rick Cluff, Discussion of Fair Trade and Direct Trade, July 6th
On July 6th, the Early Edition with Rick Cluff did a piece on Fair Trade versus "Direct Trade" as part of its weekly "Coffee Talk series. The piece featured excperpts of an interview with Stacey Toews of Level Ground Trading, as well as a caution from Fair Trade Vancouver's Executive Director Jeff Geipel that customers should be skeptical of ethical claims from companies in the absence of third party verification. Regrettably, due to copyright regulations we are not able to provide the audio clip.
June 10th Canadian Press Article
On the weekend of June 10th, an article by Tamsyn's Burgmann for the Canadian Press, appeared all over the country, including:
Toronto Metro (page 16)
Brandon Son
Guelph Mercury
PEI Guardian
Prince George Citizen
St. John's Telegram
Winnipeg Free Press
Coverage of Vancouver's Own Social Conscience Fair Trade Sports Balls
CBC Radio 1 Early Edition with Rick Cluff, "Interview with James Milligan of Social Conscience Sports Balls," June 7th, 2010 (audio unavailable due to copyright restrictions)
Vancouver Courier: "Sports equipment importer touts 'fair trade' soccer balls," June 2nd, 2010
Media Coverage of Vancouver's historic achievement as the first major city in Canada to achieve Fair Trade Town status:
Vancouver Sun (Front Page) - "Vancouver scores a first with fair trade status"
Georgia Straight - "City of Vancouver seeks Fair Trade Town certification"
Metro - "Vancouver first for Fair Trade"
CKNW - "Sounds fair"
Vancouver Observer - "Vancouver becomes first major Fair Trade City in Canada "